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Sparkfive vs Air Inc
Looking for an Air Inc. alternative?
Sparkfive is built for B2B marketers or distributed teams. Air focuses on workflows for creatives and agencies.
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What’s the difference?
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Air is a modern DAM built for creative teams and agencies. It’s visual and flexible—but lacks key features B2B marketers need, like robust permissioning and external control.
Sparkfive is built for B2B marketing teams with sales reps, partners, and brand complexity. It includes AI, permissions, and sharing tools—right out of the box.
Not built for partners
Lacks tools that support easy, secure sharing with reps, dealers, and external teams.
Share beyond your team
Sparkfive makes it easy to share content with reps, dealers, and distributors—securely.
Limited controls on lower plans
Granular permissioning is only available on higher-tier plans or requires custom configuration.
Control without upgrades
We believe all teams should have robust access controls - regardless of plan type.
Focused on large accounts
Support is tailored for enterprise clients, with more limited access for smaller teams.
Fast, human, and helpful
Our team is hands-on, responsive, and here to support every customer—no matter your plan size.
Creative teams & DTC
Built for design-heavy, creative teams. Agencies, retail brands, and DTC teams.
Marketing teams in B2B
Purpose-built for B2B marketers. Built for control and scalability.
Why Sparkfive Wins
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Controls in Every Plan
Give the right access to every user without needing to upgrade or call IT.
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Plans That Actually Fit
No bloated bundles or forced upgrades—just what you need, when you need it.
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Before Sparkfive, we wasted hours tracking down files. Now anyone can quickly search and find exactly what they need, keeping projects on schedule and stress-free
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We eliminated the endless back‑and‑forth between marketing & sales. Our reps get on‑brand assets fast, and my team finally has time to focus on campaigns, not file hunting
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Sparkfive gave our marketing team control and gave our sales teams freedom. Each of our brands now has the right assets at their fingertips, without delays
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Sparkfive has become a trusted partner for us. Our dealers and sales reps finally have fast, secure access to the correct documents...without bottlenecks
Before Sparkfive, we wasted hours tracking down files. Now anyone can quickly search and find exactly what they need, keeping projects on schedule and stress-free
We eliminated the endless back‑and‑forth between marketing & sales. Our reps get on‑brand assets fast, and my team finally has time to focus on campaigns, not file hunting
Sparkfive gave our marketing team control and gave our sales teams freedom. Each of our brands now has the right assets at their fingertips, without delays
Sparkfive has become a trusted partner for us. Our dealers and sales reps finally have fast, secure access to the correct documents...without bottlenecks
Text Recognition
Tired of hunting through endless files? With AI-powered text recognition, your DAM can read and index text from any document. Find what you need in seconds and save tons of time!
Text Recognition
Tired of hunting through endless files? With AI-powered text recognition, your DAM can read and index text from any document. Find what you need in seconds and save tons of time!
Text Recognition
Tired of hunting through endless files? With AI-powered text recognition, your DAM can read and index text from any document. Find what you need in seconds and save tons of time!
Text Recognition
Tired of hunting through endless files? With AI-powered text recognition, your DAM can read and index text from any document. Find what you need in seconds and save tons of time!
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Text Recognition
Tired of hunting through endless files? With AI-powered text recognition, your DAM can read and index text from any document. Find what you need in seconds and save tons of time!
FAQs
Yes. Air is great for creatives and agencies, but Sparkfive is purpose-built for B2B marketing teams with structured workflows and sales enablement needs.
Sparkfive includes branded portals and robust permissioning in all plans, so field reps and channel partners only see what they need—no confusion, no risk.
Air starts around $6K/year. Sparkfive starts under $3K and includes AI tagging, permissions, and branded sharing tools without locking them behind enterprise pricing.
Only in its Enterprise plan. Sparkfive includes asset-level and user-level permissions in every plan—so growing teams don’t have to upgrade just to stay secure.
Sparkfive offers text recognition, tagging, and document summaries in every plan. Air limits some features, like OCR, to higher tiers.
Yes. Sparkfive is fast to implement, intuitive for marketers, and doesn’t require technical setup or creative team support to get going.
Air is ideal for B2C brands, design agencies, and creative-first teams. If you're a structured marketing team managing content and partners, Sparkfive is a better fit.
Absolutely. Sparkfive is designed to scale across internal users, reps, partners, and brands—without adding cost or complexity as you grow.
